Why should you choose outdoor for your advertising needs?
- There are 53% more automobiles and 102% more road trips over the past 30 years.
The average person must see a television commercial at least seven times before they actually remember viewing the commercial. Now think about the expenses.
According to a study by Arbitron, people are spending less time reading the newspaper and watching television because they are spending more time traveling to and from work. The average
American drives 54 minutes every day for a total of 302 miles per week!
Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.
Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.
Billboards allow you to reach more people faster and easier than any other type of media.
Outdoor advertising has a larger audience than any other type of advertising. People are driving further and further every day.
Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.
Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.
Outdoor advertising makes it extremely easy to target a specific market.
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